PPC: Google AdWords / BingAds Setup and Optimization ♦ Merchant Center (Shopping) ♦ Search Engine Optimization (SEO)
♦ Affiliate Program Set Up ♦ Audit ♦ Affiliate Program Management
Google Analytics Setup & Configuration ♦ GTM
Website Audit, Consulting and Development
investigative Research and analysis, Competitive Intelligence.
2002-2006 Research Investigator at Weintraub & Company - Conducted white collar, financial and fraud investigations. resulting in the recovery of millions. - Provided law firms and national and international companies with corporate investigation, litigation support, fraud and financial investigation, assets location, business background and merger/acquisition due diligence. - Assisted civil and criminal attorneys with all aspects of case management including document organization and maintenance, document reviews, preparation for client meetings, drafting correspondence, deposition coordination, calendaring and preparations for trial - Assisted white collar defense attorneys with investigations, with high profile and high publicity cases. client management, witness interviews, court hearings and trial preparation and coordination, from indictment to sentencing
Founded Friends R US
2009-2012 - Rakuten (formerly Buy.com) Marketplace Manager for Adorama Inc Responsible for Data Integration compliance issues between our proprietary system and the marketplace platforms. Create marketing plans that best leverage our vast inventory and jump on as many deal opportunities as possible. Flowing with ever-changing Marketplace complexities and compliance issues. • Buy.com Storefront • Marketplace promotional email planning and scheduling (generated 50% of accounts revenue). • account maintenance • Customer Service issues such as listing errors • Reporting • and more
2009-2015 - Affiliate Manager for Adorama Inc. Initially recruited to assist Affiliate Marketing Director in increasing revenues from affiliate partners and Buy.com (Rakuten) marketplace; gradually assumed leadership of 4 affiliate programs including Adorama. • Tripled revenues from affiliate channels by optimizing current affiliates and actively recruiting new ones. • Trained team of 6 employees, developing the best-educated team of affiliate marketing professionals in the industry. • Generated significant revenue increase by cultivating relationships with key publishers/affiliates. • Built diverse network of active affiliate partners including blogs, forums, Reviews, Discount sites, and Loyalty partners. • Redesigned commission structure to achieve monthly savings of $40-$50K without impacting revenue. • Collaborated with IT department to optimize site; reduced errors that were causing unjustified payouts.
6/2015 - accepting projects Big or Small.. Freelance Marketing Professional, Project Manager, Researcher and Consultant
